The Customer Journey as a Hero's Arc
Just like the hero of any story, customers bring with them a motive and a challenge. Sales professionals must understand both premises, if they are to succeed in taking their customer's arc to a satisfactory conclusion.
Crafting Stories that Show Value
As Senior Solutions Engineer with Edge Impulse (2021 - 2023), I worked with chipset manufacturers looking for ways to showcase the value of running Machine Learning algorithms on their devices.
In collaboration with my colleagues in Marketing, I developed a trade show-friendly video template that our manufacturing partners could use to effectively showcase embedded ML applications for any industry vertical.
Creating the Content Customers Want
While working as a Technical Lead with Myplanet - now Orium - (2019 - 2021), I joined the company team competing in the AWS Deepracer Challenge. My primary contribution to the team included a procedure to estimate the ideal racing line in order to further optimize path-following strategies.
The procedure was later published to the company blog, quickly becoming one of the most read articles on the site.
Inspiring a new approach
As a graduate student, Sessional Instructor, and Developer with the Inclusive Design Research Centre (2005 - 2010), I became a strong advocate for changing the way academia thought about access and rehabilitation in the context of disability.
My invited TEDx talk and subsequent co-founding of a successful startup company in the consumer electronics space, was the result of a long-term effort to apply cost-benefit trade-offs, product-market fit and customer satisfaction principles, to the development of better and more effective technologies for supporting the lives of people with disabilites. As a result, I was able to directly influence a generation of students, researchers and entrepreneurs who took on the challenge of realizing the latent value chains in the assistive technology market.