Engineering beyond code
Every problem is unique, so I approach its solution with the most appropriate tool, not the tool I know. This has given me a wide range of skills: from Embedded Software to DevOps, Robotic Simulations, React Native, Machine Learning, Design for Manufacturing, Augmented Reality, Headless Automation and Integrations, User Experience Design, Product Discovery and beyond.
The Customer Journey as a Hero's Arc
Just like the hero of any story, customers bring with them a motive and a challenge. Sales professionals must understand both premises, if they are to succeed in taking their customer's arc to a satisfactory conclusion.
Work = Play = Life
"The real secret of life is to be completely engaged with what you are doing in the here and now. And instead of calling it work, realize it is play."
— Alan Watts
Creating products that people love
My academic work and business experience in accessibility (2002 - 2018) tought me lots about the contextual, cultural and social constructs that shape user needs, expectations and preferences, including an understanding of how to simplify and compose ideas on print and in video, as well as the assumptions and negotiations implicit in the process of interacting with every kind of user interface.